SENIOR CONTENT DESIGNER

Tara Fernandez

With 8 years of experience across software, finance and telecommunications, I'm a seasoned content designer who's adept at unpacking complex products through copy that’s clear, concise, and accessible.

Tara Fernandez

Projects

Deep dive into some of my favourite projects.

01

Jira Content Design System

Led the creation of ready-made content components in Jira’s Figma library.

02

Formula Fields

Launched formula fields in Jira, unlocking efficient budgeting and tracking for users.

03

ubank Copy Style Guide

Established a copy style guide to capture ubank's new tone of voice and content guidelines.

Experience

▸ Atlassian

Sep 2022 — Apr 2026

Senior Content Designer

▸ Ubank

Oct 2021 — Sep 2022

UX Copywriter

▸ Vodafone

Oct 2018 — Oct 2021

Digital Copywriter and Content Producer

▸ Zenith

Oct 2017 — Dec 2017

Media Intern

▸ Nabo Australia

Jun 2017 — Aug 2017

Content Writing Intern

Education

Bachelor of Arts in Communications (Writing & Cultural Studies) and in International Studies (France)

University of Technology, Sydney

Skills

UX Writing

Accessible design

Design systems

TOV and guidelines

Content strategy

Information architecture

Conversation design

Usability research

Design critique

Vibe coding

Documentation

Marketing content

AI tooling

Mentoring

Workshop faciltation